The ability to recruit and retain a highly qualified, motivated team that will make sound decisions is the second cornerstone of a strong, competitive accounting firm. Companies that employ the “little, hard-working genius” will have a definite edge here, too.
The following is an excerpt from “The Future of Accounting Technology: Preparing for Artificial Intelligence (AI) and Machine Learning.”
Employees who enjoy coming into work and who are satisfied with their jobs are the ones who rate their company as the best in the region. These “best employer” awards also make powerful recruiting tools when accounting firms go to college campuses.
With unemployment at historic lows, top graduates can pick and choose the accounting firm they wish to work for.
A Superior Work Environment
The next generation of workers has shifting priorities and expectations when looking for a job. The amount of job satisfaction, and how much they will be able to develop themselves in the workplace, is placed in high regard.
Since AI takes monotonous tasks off of workers’ schedules, they have time to perform work that helps them develop professionally.
A Tech-Savvy Employer
Newly educated accountants do not have to spend more than a few minutes with a career advisor or on Google to conclude that they must build their careers at companies that are at the forefront of technological innovation.
Candidates tend to look for employers that are investing in the future of public accounting, as opposed to being stuck in the past.
The Promise of a Future
Accounting firm’s HR departments need to provide potential candidates with the confidence that the firms will be around in the long run. They need to clearly describe the investments that are being made in AI and machine learning, and to convince candidates that they will be working in a modern, competitive, work environment.
Is your firm implementing AI into your accounting workflow, enabling your firm to remain competitive? Share your thoughts in the section for comments below.
To learn more about building an unrivaled team, download your copy of “The Future of Accounting Technology: Preparing for Artificial Intelligence (AI) and Machine Learning.”